I help leaders get results without losing themselves in the process. Whether you’re an executive navigating a new level of responsibility, a professional mapping your next career move, or an organization investing in its people, my work starts with the same belief: sustainable performance comes from the whole person.

My path

I began my career in customer operations in the technology industry, where I spent years leading teams and learning what it takes to deliver under pressure. I then moved into diversity, equity, inclusion, and belonging, where I’ve spent more than 15 years leading Diversity, Inclusion and Belonging strategies at companies including LinkedIn, ServiceNow, Pluralsight, and Okta.

Along the way I saw the same pattern again and again. The leaders who thrived weren’t only the most skilled, they were the most self-aware, the most connected to their values, and the best at building trust with others. That insight led me to launch Lynnetta Smith Coaching in 2023.

How I coach

I’m a Certified Professional Co-Active Coach (CPCC), an ICF Associate Certified Coach (ACC), and a Certified EQ Strategist. I blend evidence-based tools with honest, supportive conversation to help you build self-awareness, strengthen emotional and relational intelligence, and align your daily habits with your long-term purpose. I also care about your wellbeing, because burnout isn’t a badge of honor and high performance shouldn’t cost you your health or relationships.

Who I work with

• Individuals: leaders and professionals seeking clarity, confidence, and momentum in their careers and lives

• Organizations: teams and companies seeking executive coaching, leadership development, and workshops that build healthier, higher-trust cultures

Let’s talk

I believe everyone deserves to lead and live a fulfilling life on their own terms. If you’re ready to prioritize your growth, I’d love to hear what you’re working toward.